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June 3, 2010 / Briana Patrick

Ch. 4: Department<Firm?

Chapter 4: Public Relations Departments and Firms

-This chapter talks Fortune 500 corporations tend to see public relations as more of a strategic management tool.

NAMES OF DEPARTMENTS (not always called”public relations”)

  • corporate communications
  • communications

———–These two names outnumber “public relations” four to one.

-Different names are also used in the corporate, government agencies, educational institutions, and charitable organizations.


  • Line: delegates authority or sets production by directly influencing work of others
  • Staff: Little to no direct authority. Uses suggestions, advice, and recommendations to indirectly affect the work of others.
  • Top management: formulates policies


-Found in every industrialized nation and most of the developing world.

-The U.S has the world’s most public relations firms

  • estimated 7,000 firms
  • including one or two-person operations

Public relations counseling??

  • If you want to find out about how to select a public relations firm go to the link listed below.

Book used: Public Relations Strategies and Tactics


One Comment

Leave a Comment
  1. Azucena Gibler / Aug 30 2010 5:43 am

    Came across your web site via msn the other day and absolutely love it. Carry on the excellent work.

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