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July 12, 2010 / Briana Patrick

News Releases: How to?

T.O.W Week 8: 10 Effective tips to writing a good news release.


  1. Make sure the information is newsworthy. —–The purpose of a press release is to inform the world of your news item. Do not use your press release to try to make a sale. A good press release answers all of the “W” questions (who, what, where, when and why), providing the media with useful information about your organization, product, service or event. If your press release reads like an advertisement, rewrite it.
  2. Tell the audience that the information is intended for them and why they should continue to read it.
  3. Start with a brief description of the news, then distinguish who announced it, and not the other way around.
  4. Ask yourself, “How are people going to relate to this and will they be able to connect?”
  5. Make sure the first 10 words of your release are effective, as they are the most important.
  6. Avoid excessive use of adjectives and fancy language.
  7. Deal with the facts.
  8. Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.
  9. Make sure you wait until you have something with enough substance to issue a release.
  10. Make it as easy as possible for media representatives to do their jobs.

Find more tips on writing news releases at Press Release Writing as well as PR Web Direct.


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