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August 25, 2010 / Briana Patrick

Chapter 1. Getting Organized For Writting

Chapter 1.

Public Relations: Composed of 4 core components

  1. Research
  2. PLanning
  3. Communication (PR Writing takes place here)
  4. Evaluation

A public relations writer differs in these categories;

  • Objectives
  • Audiences
  • Channels

– A computer is essential for public relations work.

– All public relations writing starts with the basic steps of determining the purpose and content of the message.

Information from text: Public Relations Writing and Media Techniques

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