Chapter 2: Becoming a Persuasive Writter
Chapter 2:
Source Credibility
- A message is more believable to an audience if the source is credible.
The Basic Communication Model has 4 elements:
- Sender
- Message
- Channel-Medium
- Receiver
Persuasion should not be manipulative and misleading. Persuasion is based on truthful information and the presentation of ideas in the marketplace of public decisions.
Book Source: Public Relations Writing and Media Techniques
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