Skip to content
September 23, 2010 / Briana Patrick

Chapter 4: Finding and Making News

Chapter: 4

The resulting coverage is called publicity.

Some values of news:

  1. Timeliness
  2. Prominence
  3. Proximity
  4. Significance
  5. Unusualness
  6. Human interest
  7. Conflict
  8. Newness

A major objective to many public relations programs is to generate publicity for the employer or client.

Book Source: Public Relations Writing and Media Techniques


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: