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September 23, 2010 / Briana Patrick

Chapter 4: Finding and Making News

Chapter: 4

The resulting coverage is called publicity.

Some values of news:

  1. Timeliness
  2. Prominence
  3. Proximity
  4. Significance
  5. Unusualness
  6. Human interest
  7. Conflict
  8. Newness

A major objective to many public relations programs is to generate publicity for the employer or client.

Book Source: Public Relations Writing and Media Techniques

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