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September 23, 2010 / Briana Patrick

Chapter 5: Writing the News Release

Types of News Releases:

  1. Announcements
  2. Spot Announcements
  3. Reaction Releases
  4. Bad News
  5. Local News

Parts of a Traditional NEws Release:

  1. Letterhead
  2. Contacts
  3. Headline
  4. Dateline
  5. The Lead
  6. Body of Text
  7. Short summary of organization

One key of succesful news release writing is to emphasize the local angle.

Book Source: Public Relations Writing and Media Techniques

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