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October 21, 2010 / Briana Patrick

Chapter 7: Creating New Features and Op-Ed

Chapter 7:

Service Journalism: the concept of publishing consumer tips and “news you can use ” .

-save time

-make more money

-save money

-get something FREE

Parts of a Feature:

  • The Headline
  • The Lead
  • The Body
  • The Summary
  • Photos and Graphics

Types of Features:

  1. Case Study
  2. Application Story
  3. Research Study
  4. Backgrounder
  5. Personality Profile
  6. Historical Piece

Book Source: Pubic Relations Writing and Media Techniques

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