Skip to content
October 21, 2010 / Briana Patrick

Chapter 7: Creating New Features and Op-Ed

Chapter 7:

Service Journalism: the concept of publishing consumer tips and “news you can use ” .

-save time

-make more money

-save money

-get something FREE

Parts of a Feature:

  • The Headline
  • The Lead
  • The Body
  • The Summary
  • Photos and Graphics

Types of Features:

  1. Case Study
  2. Application Story
  3. Research Study
  4. Backgrounder
  5. Personality Profile
  6. Historical Piece

Book Source: Pubic Relations Writing and Media Techniques


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: