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October 21, 2010 / Briana Patrick

Chapter 6: Fact Sheets, Advisories, Media Kits, Pitches

Chapter 6:


Fact sheets: one-page background sheets about an event, product, or even and organization.

– a list of facts outline or bullet form hat a reporter can use as a quick reference when writing a story.

Media Advisory: media alerts because they tell assignment editors about up-coming events that they might be interested in covering from a story, photo, and video perspective.

Media kit: Press kit usually prepared for major events and new product launches

Book Source: Public Relations writing and media techniques

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