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October 21, 2010 / Briana Patrick

Chapter 8: Selecting Publicity Photos and Graphics

Chapter 8:

Components of a good photo:

  • Technical Quality
  • Subject Matter
  • Composition
  • Action
  • Scale
  • Camera Angle
  • Lighting and Timing
  • Color

What to ask a Prospective Photographer:

  1. Do you shoot digital?
  2. Can you show me examples of other similar photos you have taken?
  3. What contacts do you have with the media and how will you help me distribute the photo once it has been shot?

Book Source: Public Relations Writing and Media Techniques

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