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October 21, 2010 / Briana Patrick

Chapter 9: Writing for Radio and Television

Chapter 9:


 

Rules for Successful Radio and T.V story placement.:

  • Topicality
  • Timeliness
  • Localization
  • Humanization
  • Visual Appeal

-Television is a great medium of communication because it combines the elements of sight. sound, motion, and color.

-Television news releases must contain both sound and visual elements such as graphics, slides, or videotape.

Book Source: Public Relations Writing and Media Techniques

 

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