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November 30, 2010 / Briana Patrick

Chapter 10: Writting for Mass Media

Chapter 10:

  • Tip sheets let publicists know what kind of material a publication or broadcast station is seeking for a particular purpose.
  • Key words are VERY important for search engine optimization.
  • Email is one of the most popular ways to of communication with reporters and editors.

Book source: Public Relations and Media Writing Techniques

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