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November 30, 2010 / Briana Patrick

Chapter 11: Getting Along with Journalists

Chapter 11:

  • Flack or flak is a disparaging term for a press agent or publicist.
  • Spokespersons for an organization should prepare carefully for all media interviews. media training is essential!
  • In order to set the record straight…START WIT THE PERSON WHO WROTE THE STORY!
  • A meeting with a publication’s editorial board is a good way to establish rapport and long-term relationships.

Book Source: Public Relations Writing and Media Techniques


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