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November 30, 2010 / Briana Patrick

Chapter 13: Producing Newsletters and Brochures

Chapter 13:

  • Black ink is the most popular and readable color.
  • Headlines should be written in active voice.
  • There are various grades of paper, each designed for specific kinds of jobs.
  • The most common mistake of novice writers is to write too much copy for the space available.

Book Source: Public Relations Writing and Media Techniques

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