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November 30, 2010 / Briana Patrick

Chapter 15: Giving Speeches and Presentations

Chapter 15:

  • Computer projections are now widely used by most organizations.
  • The key to successful visual aids is brief copy and large type.
  • Speeches should have one to three key messages.
  • Audiovisual dramatically increase the ability of audiences to retain and understand information.

Book Source: Public Relations Writing and Media Techniques


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